The fast track to profitable dealership growth.

Essential eight week course, coaching, and community for Dealers and Managers serious about profitable, sustainable growth.

Register Free
Just Announced:        Week One is now FREE.         Register to join the live course to see if it’s a fit and get the Used Car Acquisition Sheet        
Just Announced:        Week One is now FREE.         Register to join the live course to see if it’s a fit and get the Used Car Acquisition Sheet        

Talk is cheap. results speak.

Everyone is talking about getting ‘back to basics’ yet there isn’t much more than a lot of ‘talk’ and anecdotal advice floating around. That’s why successful second gen Dealer Todd Caputo has joined forces with Paul J Daly and Congruent to offer this 8 week fast-track course, coaching, and community for Dealership leaders who are ready to do more than talk. This blueprint is for those ready to grow.

Full guidance and resources

Weekly live group session

Access to private Discord chat

Get the value or your money back

Register Free

Weekly Course
Instruction Topics

Each week will include an education section, group discussion, and special resource-aid for you to take-away and share with your team.

Week One: Used Car Acquisition Strategies
  • Learn a framework to create a used car buying machine
  • Tactical guidelines to buy vehicles in every department and off the curb
  • Downloadable cross-departmental acquisition tracking sheet
Week Two: Vehicle Merchandising and Reconditioning Strategy
  • Learn proven strategies and tactics to sell more cars
  • Tell a consistent story from your website to the sales lot
  • Comprehensive merchandising checklist
Week Three: Photos That Sell Cars
  • Learn how to execute photos that actually sell cars
  • See real-world examples and explanations on what works
  • Comprehensive “dos and don’ts” vehicle photo checklist
Week Four: Airtight Appraisal Processes
  • Learn how to give both customers and your bottom line a boost
  • Get point by point instruction on an airtight appraisals
  • Downloadable interior/exterior appraisal worksheet
Week Five: Effective Mystery Shopping
  • Identify opportunities to increase revenue and margins
  • Learn a simple, repeatable mystery shop process
  • Downloadable Mystery Shop Cheatsheet
Week Six: Customer Prospecting
  • Learn 9 effective prospecting techniques for your sales staff
  • Practical tips for targeting. equity mining, and relationship nurturing
  • Downloadable prospecting cheat sheet
Week Seven: Marketing Methods
  • Get an overview of the marketing landscape to fill in the gaps
  • Survey of branding, data, and media types, throughout the customer journey
  • Marketing Deck
Week Eight: Implementation Strategies and Techniques
  • Bring it all together with accountability tools and next steps
  • Learn effective techniques to help you prioritize and execute
  • Downloadable 2x2 prioritization method

Meet The Blueprinters

Todd Caputo image

Todd Caputo

A second generation Dealer who scaled a small Chevy store and built a market dominating used car brand by focusing on operations, used car acquisition, and marketing. After 2 years with Sonic following his groups acquisition, Todd has turned his focus to helping motivated dealers unlock profit through practical implementation.

More About Todd
Paul J Daly image

Paul J Daly

A 20 year automotive entrepreneur who has advised and worked with top Dealers, publics, and brand experts like Simon Sinek. Paul is also the founder of Brand Marketing Agency Congruent and the Automotive State of the Union.

More About Paul

Learn Today, Implement Tomorrow

Todd will open up his proven blueprint to guide course members through practical, real-world operational enhancements that can be implemented immediately.

Easy and Effective Mystery Shopping

On and Off-Line Vehicle Merchandising

Airtight Appraisals

Used Car Acquisition

Effective Prospecting

Easy tracking and accountability

Register Free
group video session

Small Time Investment, Big-Time ROI

Participate in one fast-paced live group video session per week where Todd, Paul and other experts will guide you through comprehensive growth blueprint topics and materials. Alongside these engaging sessions, you'll receive exclusive access to valuable resources such as premade checklists, templates, and industry-specific tools designed to help you quickly implement new strategies and drive sales.

Weekly live virtual sessions

Expert guidance through blueprint

Immediate access to implementation resources

Ask questions, get answers

Get private group access

The weekly sessions are just the on ramp for course members. Everyone knows the real work is in the execution. This is why you will get direct access to Todd, Paul, and your fellow Blueprint practitioners in a private Discord group where you can ask questions, share solutions, and move fast.

Private and direct access via Discord

Ask questions and share progress

Expand on best practices

Build relationships with strong operators

discord app

Get results or get your money back.

We’re so confident your time and money invested in this course will have you printing green, that if you don’t see the ROI value after 3 sessions, we’ll give you your money back.

Eight weekly live group sessions (recordings available)
Access to worksheets and implementation resources
Private access to group Discord
Connection to community of operators
Expert Blueprint guidance
Don’t see the ROI value after 3 sessions? We’ll give you your money back. No questions asked.
Register for Week One for Free

are you ready to take back control?

Enroll in the Ultimate Dealership Growth Blueprint course now to start driving the bottom line profit you already know is there.

Register Free


Who should take the course?

This course is specifically designed for Dealers and Managers who are serious about making incremental and immediate changes toward profitable and sustainable growth in their dealership. Whether you're a seasoned professional or a budding leader, this Blueprint is for those ready to take action.

When will the sessions take place?

The weekly live group sessions will be conducted at a regularly scheduled weekly time that suits the majority of course participants. No sessions on the last day of the month, we promise. You'll receive the session timings well in advance to plan your participation accordingly.

What will the sessions consist of?

Each session is a fast-paced, live group video session led by Todd Caputo, Paul J Daly, and other industry experts. You'll dive into comprehensive growth blueprint topics and receive expert guidance, practical insights, and real-world strategies that you can immediately implement in your dealership operations as we walk through tactics and the handout resources and worksheets. There will be plenty of time to discuss your specific questions and situations.

What is ‘Discord’ and how will I use it?

Discord is a private and direct messaging platform (like Slack) where you'll have exclusive access to a dedicated group for course participants. Through Discord, you can ask questions, share progress, discuss best practices, and connect with Todd, Paul, and other like-minded practitioners. It's a collaborative space to get answers, share your situation, and build relationships with strong operators in the industry that will far surpass your time in the course.

Does this give me one on one access to Todd and Paul?

While the course primarily consists of live group sessions and access to the private Discord group, you'll have opportunities to interact with Todd, Paul, and your fellow Blueprint practitioners. They'll be available to answer questions, provide guidance, and share their expertise via the Discord group communication channels.

What happens after the eight weeks?

The eight-week course is designed to provide you with a powerful blueprint for dealership growth. After completing the course, you'll have access to all the worksheets and implementation resources, allowing you to continue applying the strategies and principles learned at your own pace. Plus, you'll remain connected to the community of operators, fostering ongoing learning and support. There will be an option to continue participating in the private Discord group for a monthly fee.

Can I have multiple people on the session call?

The pace of the sessions is fast and our primary focus will be on the course member. We encourage you to find a quiet place to be fully engaged in the session to ask individual questions and help your fellow members. Given the confidential nature of what some others may share, we ask that you be in a discreet environment or wear headphones during the session.

Is there a discount if I want more than one person from my dealership involved?

Yes, we offer special discounts for multiple participants from the same dealership. Please contact us to discuss your specific needs and explore the available discounts tailored to your dealership's requirements.

Have more questions?
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